Fastech

Fastech

ABP has undertaken the project of rebranding and online marketing tools for Fastech.

Corporate Identity and Promotional Products

We designed the corporate identity elements including logo and its application on the whole brand line, as well as promotional products for Fastech. The company’s products and services were introduced to the clients through an informative flyer. The process of corporate identity design was finalized with the Brand Manual, including guidelines on the use of all the elements.

Website and Online Marketing

We designed and developed the website in both desktop and mobile versions, and undertook SEO campaigns so the website could achieve higher rankings on search engines. Two specific applications were integrated in the website of the company. The online order application which allows the company staff to easily upload the current stock of products from an excel file and put it online. Also the retailer’s zone that allows the registered users to submit on-line orders. We also integrated the partner’s area in the website, which is aimed to help the company’s communication with its partners. The marketing campaign in the online channels went on with tej creation of social medias and the design of a Newsletter which was integrated in the website. We undertook an e-mail marketing campaign which consisted in the promotion of company products through promotional messages to be delivered to about 200 thousand email addresses.

Date

26 April 2016

Work Required

#Brand identity, #Web design, #Web developement